Healthier Coffee: Understanding the Opportunity

Sunday, June 12, 2011

Coffee is second only to oil as the most highly traded commodity and export in the world.
With consumption exceeding tea and sodas combined, coffee is second only to water as the world’s most popular drink – 1.4 billion cups served daily.
2.4 billion pounds of coffee are sold per year in the United States, representing 1/3 of all coffee exported.
Consuming over 400 million cups daily, Americans are the world's largest coffee consumers. 4 out of 5 Americans drink coffee.
57% of all coffee is consumed at breakfast.
Canadians drink over 15 billion cups of coffee per year, making coffee Canada's favorite hot beverage.
Britain annually consumes 500 grams of coffee per person to the tune of more than £623 million.
Scandinavia has the world's highest per capita annual coffee consumption - 26.4 pounds.

The Health and Wellness industry is currently valued at $200 billion dollars in annual revenues and is projected to reach $1 trillion by 2010.
The industry grows at a rate of $250 million per day.

World’s first health-promoting blend of Ganoderma Lucidum and gourmet coffee.
Delivers a proprietary, standardized extract of six rare strains of precious Ganoderma Lucidum.
Benefits from over 4,000 years of documented history, validating Ganoderma Lucidum as the "Miraculous King of Herbs."
Flavored to perfection.
Priced competitively.

Ganoderma Lucidum has been identified with the ancient “goddess of health, life and eternal youth.”
It was crowned the "Miraculous King of Herbs' by the Yan and Yellow Emperors of China.
Ancient dynasties referred to it as the "Herb of Deathlessness," "Elixir of Immortality," "Herb of Spiritual Potency," and "Soup of the Emperor with a Thousand Mistresses."
The Chinese identify it as the "Divine Herb that Energizes Chi or Life Force."

A simple "try-it-you’ll-like-it" marketing strategy.
Health-promoting coffee uses habits rather than changes habits to improve health.
No overheadcost required to get started.
Initial marketing efforts generate weekly residual incomes.

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